Regardless of the mechanism, these findings also support the notion that the entirety of kids’ 21st-century environment—not their self-control or reduced physical activity—is the key culprit in the rise in obesity. “People like to make obesity a disease of blame, but the last 40 years has not seen an epidemic of our children losing willpower,” Freedhoff says. “There are dozens and dozens of these environmental factors. Unless we reengineer our children’s environments, we are not likely to see any changes in children’s weights.”
What I notice, and what the article confirms, is that people eat everywhere and all the time. Every occasion, and even every non-occasion, is considered an appropriate time to eat. Going shopping? Eat. Break at work? Donuts! Watching television or at a movie? Beer and chips.
Freedhoff himself is developing a program for families that focuses on “redrafting” kids’ and families’ environments, starting with more home cooking. “Every parent would die for their child, but most won’t cook for their children on a consistent basis with whole ingredients,” he says.